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When it comes to business, everyone knows that you live and die by leads. Leads are the bread and butter of most businesses and you need a steady stream of reliable leads to survive. Through the years, marketers and business owners created many methods of lead development, but few of them could be considered fun.
Today’s competitive world needs new ideas that engage customers. Quizzes for lead generation is a unique and novel idea that brings new leads to businesses. Quizzes are not only fun for people to take, but they can be a way to bring people to your site and create conversions.
How to Use Quizzes for Lead Generation
New businesses have an uphill battle in today’s business climate. It’s not easy to grow your brand and develop a fanbase when there is so much competition. The pandemic hasn’t made the problem any easier.
If you have a social media account, then you’ve probably taken or seen the many quizzes available to help you decide what Harry Potter House you fit in or what your spirit animal is. They are incredibly popular and more importantly shareable.
If one person takes a quiz, then they tell everyone what they got and encourage others to take it as well. You’re probably asking yourself how knowing you’re a Hufflepuff brings in leads.
You don’t need to create fun and weird quizzes because you’re looking for a specific target audience. It could be the general consumer, CEOs, and HR or Fortune 500 companies. You don’t need to create funny quizzes, you just need to create one that engages customers.
One of the most popular types of quizzes tests people’s knowledge of certain subjects. Why not create a quiz that fits your niche and interests your target audience? They take the quiz and you put in some relevant sales information or other factoids that make them want to visit your website.
You’re creating leads and the customer doesn’t even know it.
Lead Generation with Quizzes Creates Brand Expertise
When you have a specific business niche and customer, you need to convey your expertise and trustworthiness to them. A quiz that tests a customer’s knowledge of the niche shows your expertise.
If you weren’t an expert, then you wouldn’t be able to make the quiz. There is so much competition in the world you need every edge. You need proper quiz software to create the best-looking quizzes.
In addition to providing the questions, you need options to make the quiz stand out among the others out there. The best quiz software lets you create visually stunning presentations that amaze customers and provide methods to send them to your website.
The people that take the quiz are qualified leads because they already have knowledge about the niche, or they wouldn’t take the quiz. People want interactivity and a quiz builder is a great way to give it to them.
Quizzes Are a Flexible Framework
Everyone knows about Facebook and other social media quizzes, but they don’t have to be on those sites. You can put quizzes on your website or into newsletters. You can create quizzes specifically for returning customers to keep your business front of mind.
A quiz can also provide quality feedback from customers about your product, services, and more. The more time a customer is on your site, whether it’s reading a blog or doing a quiz, means they’re more likely to eventually convert.
You can use them almost anywhere. The right quiz software can help improve your overall conversion rates and customer retention.
Types of Quizzes
There are many types of quizzes available, and each one can help with lead generation. The most common quizzes are personality quizzes. They’re popular and have the best chance of going viral.
When it comes to content, the sky is the limit. If you’re a business-to-customer company, then a personality quiz might be the best. It’s not a great resource for business-to-business companies though.
The knowledge quiz is designed to see how much people know about a specific subject. The quizzes are scored, so people can see how well they did at the end. There’s also a share button that encourages them to send the results to various social media accounts.
You tailor the quiz to your business niche and provide questions ranging from easy to difficult. In addition to the score, you can entice them to visit your website or a specific page to learn more about the subject matter.
People don’t always know what they want when they visit your website. This is especially true for business-to-customer companies. A getting started quiz asks them questions that narrows down their needs.
The goal is to provide them with a more specific experience. You send them to specific areas once you know what they’re looking for. Getting started quizzes are perfect for increasing conversions since the customer doesn’t have to search through your website for what they need.
How to Design A Lead Generating Quiz
Your quiz needs a catchy title that grabs the customer’s attention. Generally, you create the answers first, because this is the information you want to convey, and then create the questions to fit them.
The final step is creating the quizzes. This is where a having high-quality quiz builder program. There should be images for each response that goes with the subject matter.
Questions should be short and concise because people don’t want to read a lot of text. Be careful of making the quiz page too busy with sidebar information or ads because it distracts people from the quiz. Finally, end it with a call to action.
Start Quiz Building Today
When it comes to lead generating, you can’t count on the old tried and true methods to come through. You need something special. Quizzes for lead generation are a novel concept that is gaining traction and results.
If you want to learn more about quizzes and how to build them, then please try out our software.