Latest Website Design Trends to Make Your Next Website a Huge Success

Every website has an own unique approach to its UI and UX.  If UI (User Interface) is mostly about the look & feel, UX revolves around the overall usability – and together they both make a big impact on how audience feels about your website. They both blend as one to bring the ease and effectiveness to your website and deliver message in such a way that users can enjoy and absorb it. UI and UX are always evolving with the emergence of new styles and layouts almost every month, and in case you are in a process of creating a fresh website or having a major design overhaul of an existing one, here are some of the latest UI/UX trends for your inspirations.

1. Negative Space

Also known as whitespace, the term “negative space” is an area of the page that is occupied by nothing. It is the area intentionally left empty so users can easily focus on the otherwise “filled” space. A fine example of an effective utilization of negative space is seen on the homepage of Asana.

Designers are no longer shying away from leaving even the home page imageless, and the importance of a strong image on home page is slowly fading away.

Website Design Trends - Negative Space

2. Disappearance of Sliders

Sliders no longer remain a popular design because of various device sizes, internet speed and a non-seamless experience on mobile. Designers are having a preference to use one image over a multi-image slider on the home page.

The layout provides a method to still leverage the benefits of images in a single page without making everything seem overcrowded. Take a look at the page below from Salesforce.

 

Website Design Trends - Disappearance of Sliders

3. Chatbots

While chatbot is no longer a new thing, it finally will become a prominent element in the world of website design. Thanks to development in AI and machine-learning technology, chatbots are going to be more customizable too. It allows the page to appear active and inviting. Here is a sample from Insomnobot3000.

Website Design Trends - Chatbots

4. Minimalist Pages

One of the most recurring UI/UX design approach over the years is minimalist style. Having fewer elements on any page makes it easier for readers to focus on things that matter the most. Readers love minimalist design because they don’t get distracted from what they’re looking for by many seemingly random elements. It is timeless. Have a look at this page from Libratone.

Website Design Trends - Minimalist Pages

 

5. Organic Shape

The mostly clinical and straight lines we have been accustomed to in previous years will make way for the more natural-looking shapes inspired by the nature. Organic shapes make the overall website design feel more in line with human life and approachable. Here is good example from Baby Talk for Dads.

Website Design Trends - Organic Shape

6. Asymmetry and Broken Grids

It is only natural for human to arrange just about everything in symmetrical way. It shows tidiness and proper organizational system. In website design, things can be a little bit different as asymmetry can often does a better job at getting people’s attentions. Studio Revele has one of the finest examples of the approach as shown below.

Website Design Trends - Asymmetry and Broken Grids

7. Even More Videos

Google has taken the necessary steps to ensure that both standard web pages and video contents appear in search results. As a matter of fact, the latter appear above the former. An increasing number of websites will prioritize video production as a result. National Geographic does it well.

Website Design Trends - Even More Videos

Final Thought

A website in its simplest form is intended to deliver information to readers. Think of it as magazines or newspapers, but in a much more advanced version accessible via modern devices for examples computers and smartphones to name a few. Not only does it possible contain substantially higher number of pages (hence larger volume of information), but it also offers wider room for creativity on writer’s or owner’s part. Content is no longer restricted to text and image formats because a website is capable of delivering complex multimedia files in its pages and interactivity with readers as well.

 

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